Three UN Online Volunteers substantially contributed to the conceptualization and implementation of “I am (wo)man”, a digital media campaign run by UN Women calling on individuals worldwide to share personal stories about women’s economic empowerment. Empower Women is an engagement and collaborative hub, connecting women and men from the private sector, civil society, academia, governments and international organizations to take action for women empowerment online and offline. Since 2013, it invites UN Online Volunteers to become Global Champions and use their expertise, skills, and knowledge to promote women’s economic empowerment.
Jaslin Kalsi, Gesu Antonio Baez and Laura Cook accepted the invitation by proposing the “I am (wo)man” campaign. The UN Online Volunteers together with two other volunteers, created the campaign concept, drafted social media strategies, assisted in the execution of daily social media output, and mobilized other Champions to execute it. They also developed strategic partnerships with NGOs, businesses, academics, photographers and videographers to be able to collect and share inspiring online stories of women's economic empowerment, and created online videos to further promote the campaign.
“This team did not just join in with an existing volunteer opportunity but innovated and worked hard in their own time to create a successful international photo social media campaign that currently acts as one of the main tools for communicating the themes of EmpowerWomen.org,” states UN Online Volunteer Laura Cook. “Partners and the general public have responded really well to the fact that it was online volunteers who curated this campaign - a campaign for ordinary people by ordinary people! It means it is accessible”.